That Business Show 2.0 is a daily online videocast and podcast that speaks with entrepreneurs and business professionals about business building tips and aims to give the listeners tools, tips and resources to grow their own business. Find it online each morning at www.thatbusinessnetwork.com from 9am to 10am M-F EST.
Bobby Klinck is an intellectual property attorney, but he’s not your typical lawyer. Sure, he went to Harvard Law School and worked at some of the most prestigious firms in the country, but if you look at the big whiteboard in his office, you won’t see much about the law. His whiteboard is filled with tasks related to platform building, inbound marketing, and sales-funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law. Bobby uses his legal skills to help other entrepreneurs protect the hard-earned genius they’ve built up in their own platform building efforts.. He helps online coaches, strategists, and experts make sure that they actually own their intellectual property, that they have policies to prevent copycats from stealing their ideas, and that they don’t step on landmines that can land them in expensive lawsuits. Bobby prides himself on making the complex issues related to intellectual property understandable for non-lawyers.
He has published two books about intellectual property law: The Entrepreneur’s IP Planning Playbook and Patent Litigation Primer. He is currently working to create an online course that will help online entrepreneurs protect their genius without having to hire an expensive lawyer.
In this episode, you will learn:
1. What are the biggest branding mistakes entrepreneurs make that can lead to legal nightmares?
2. What are the biggest social media mistakes entrepreneurs make that can lead to legal nightmares?
3. What is an intellectual property plan and why should every business have one?
4. How can entrepreneurs make intellectual property part of their overall business strategy?
Filetype: MP3 - Size: 35MB - Duration: 24:58 m (192 kbps 44100 Hz)
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