Business Talk for Entrepreneurs

AJ Wilcox is a long-time digital marketer who fell in love with the LinkedIn Ads platform back in 2011. Since then, he’s scaled and managed among the world’s most sophisticated accounts worldwide.  In 2014, he founded B2Linked.com which specializes in LinkedIn Ads training, consulting, and account management.  He’s a ginger, triathlete, and his company car is a go kart. He lives in Utah with his wife and 4 kids.

While many entrepreneurs struggle with LinkedIn advertising and avoid the platform altogether, AJ tells us why and who should be using targeted LinkedIn Ads and how they differ from Facebook advertising. We also learn why Google Ads are becoming less of a player in the Social / Digital Marketing arena and wrap up with a discussion on the role Twitter plays in this crowd. 

Learn:

1. LinkedIn allows advertisers to target based on nearly all parts of a user's profile whereas other platforms do not
   
2. The difference between intent based targeting and audience based targeting
   
3. Who will prosper best on LinkedIn ads.