Business Talk for Entrepreneurs

That Business Show 2.0 is a daily online videocast and podcast that speaks with entrepreneurs and business professionals about business building tips and aims to give the listeners tools, tips and resources to grow their own business. Find it online each morning at www.thatbusinessnetwork.com from 9am to 10am M-F EST.

6 STEPPS to Gaining Word of Mouth Influence Over Your Competition

01-17-2017

All entrepreneurs are in the business of influencing people. They work hard day in and day out to get you, the consumer, to be influenced enough by their product or service to use it over other similar products. How do you as an entrepreneur gain an advantage over your competition and how do you get to the point of being a true influencer in your industry? “It all comes down to word of mouth” states our guest Jonah Berger. Jonah is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review.

Categories | business | entrepreneurs | Uncategorized

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Filetype: MP3 - Size: 23.34MB - Duration: 25:30 m (128 kbps 44100 Hz)



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