Business Talk for Entrepreneurs

That Business Show 2.0 is a daily online videocast and podcast that speaks with entrepreneurs and business professionals about business building tips and aims to give the listeners tools, tips and resources to grow their own business. Find it online each morning at from 9am to 10am M-F EST.

Tweeting Your Way to Business Success


What’s trending on social media for 2017 was the focus of this edition of #WhatsTrending on #ThatBusinessShow. Our guest, Matt Ashwood, is our social media specialist and is always available to answer your social media questions at!

Twitter was the focal point of the opening segment. We learn that Periscope, once a revolutionary product, is being phased out of Twitter and that Twitter is a bit behind some of the other social media networks. Regardless of its place in social media, the platform is an excellent resource for business owners to easily build a community specific to their product or service. For the older generation, the buy in to Twitter has been a bit longer than the youth. Sending “tweets” just sounds funny and it did not appeal to many in business early on. Others though saw opportunity and began to build large followings and that became their community that they then sold their products back to. It became an online marketers dream!

So how did they build those huge follower lists? Are they that influential that everyone leans on their every tweet? Not really, they learned the programs to automate / delegate the process of follower building and let time do the rest. Jamie spent a fair amount of time this past weekend studying and learning some of the finer details of Twitter and picked up 500 followers as a result. Simple things like using hashtags convert into followers almost immediately. It is important to recognize though that those followers gained by the use of hashtags are easily lost if you do not follow them back. They are using programs that monitor who follows them back and will give you about a 5 to 10 day window on average to follow back. Otherwise they mass delete all their non-followers. This is why you see many people with lots of followers, have similar numbers with who they are following (excluding public figures, they are in a category all their own).

Categories | business | entrepreneurs | Uncategorized


Filetype: MP3 - Size: 23.23MB - Duration: 25:23 m (128 kbps 44100 Hz)

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