That Business Show 2.0 is a daily online videocast and podcast that speaks with entrepreneurs and business professionals about business building tips and aims to give the listeners tools, tips and resources to grow their own business. Find it online each morning at www.thatbusinessnetwork.com from 9am to 10am M-F EST.
Branding and marketing is core to any successful business. To many it seems that every idea has been done and they default to basic techniques such as social media postings or a billboard on a highway. To others though, branding and marketing is a challenge they welcome and excel at. Our guest on this segment demonstrates that type of mentality. Terry Blachek was one of the early founders of Orange Theory Fitness, a group fitness concept that takes your results to new heights using 60-minute classes broken into intervals of high-intensity heart rate based training. He has more than 25 years’ experience in the management, operation, sales, marketing and development of club companies in the health and fitness business.
He shares with the listeners the history and founding of Orange Theory Fitness which erupted onto the fitness scene 6 years ago and today is a franchise that has over 1000 locations across the US. Growing upon the research and results of Ellen Latham who owned the first Orange Theory Fitness, the Founders saw an opportunity to grow via effective branding. Terry was brought in to develop the brand and he explains the idea and concept behind the name of the club and how it has nothing to do with the fruit as Jamie first assumed years ago.
Orange Theory Fitness is not a traditional big box fitness model and focuses on group training sessions geared towards getting your heart rate in the target zone. All participant’s heart rate is displayed on a board that everyone can see and by staying in their defined zone, maximum weight loss is achieved. The workouts are fun and anyone of any shape or size can participate at their own pace, again shooting to reach just a target heart rate of which is not on the high end. Maximum weight loss occurs at a lower elevated rate than it does at the higher elevated rate of safe cardiovascular work!
Terry talks about where Orange Theory fits into the fitness landscape, as that as a boutique alternative to larger big box options. By utilizing the groups, they pass on the cost savings of one on one personal training sessions to the workout groups so you get the same level of results for a fraction of the cost.
Filetype: MP3 - Size: 17.95MB - Duration: 52:17 m (48 kbps 16000 Hz)
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