Business Talk for Entrepreneurs

That Business Show 2.0 is a daily online videocast and podcast that speaks with entrepreneurs and business professionals about business building tips and aims to give the listeners tools, tips and resources to grow their own business. Find it online each morning at from 9am to 10am M-F EST.

#FocusFriday Focusing on Planning in 2017


Happy Friday and welcome to #FocusFriday on this edition of #ThatBusinessShow! We realize of all the days in the week to focus, that Friday is probably the most difficult but Focus and Friday fit well phonetically! This segment had Angie Lusk, Chief Strategist of Focus on You Strategy in the co-Host seat as Juliann Nichols, CEO, was unable to be with us due to a loss in her family and our thoughts / prayers are with her and her family.

Jamie and Angie discussed some events and resources right around the corner and are summarized below for our listeners and readers and now you the reader!

The remainder of the show focused on our guest Danielle Vona, Founder of the Marketing Posse. The Marketing Posse is an “outsourced marketing department” that provides strategic business planning and brand positioning, marketing solutions and talent development. Danielle’s background is uniquely positioned to bring big brand thinking to companies of all sizes and her approach uses customer insights to develop strategic business plans filtered through a strong brand position. She is also a main stage speaker at Focus on Entrepreneurs Conference and a host committee member which is tasked with vetting the speakers for the event. Her topic at the conference will focus on:

  • What are you trying to achieve with your business (vision and objectives)?
  • Why should someone choose your product or service over another?
  • Have you created a sense of urgency that they need you now?

The discussion then turned to “planning”. With 2017 right around the corner, this is on the front of many business owner’s agendas. She identified and discussed three areas that impede planning in businesses and how to overcome them. These include:

  • Difficulty in making time
  • Being overwhelmed
  • Consistently measuring results

Danielle shares with us how she and her team put together a plan for 2017 which includes their goal of reaching $1M in revenue in only their 2nd year in business! She elaborates on how this structure of planning extends to her clients and some of the resources she uses to help your office has its own marketing department.

Danielle has an extensive background in marketing and wants to help your business grow in 2017! Reach out to her today for a consultation at 813-326-9509 or visit and find the complete interview at and other editions of #FocusFriday here!

If you would like to learn more about the program and how to highlight your business, visit and please connect with us on Facebook and Twitter @thatbizshow

Categories | business | entrepreneurs


Filetype: MP3 - Size: 47.98MB - Duration: 52:24 m (128 kbps 44100 Hz)

Smiley faceFrom the admin area you can customize this box. For instance you can add Widgets and Buttons

You can optionally disable the freebox if you don't need it.