Business Talk for Entrepreneurs

In 2013, Jamie started a radio show called The Jamie Meloni Real Estate show which aired Mondays at Noon on Tampa Bay's 1250 WHNZ. Then on February 2nd, 2015, he launched the 5 day a week live program, That Business Show which aired for two years from 7am to 9am each morning on 1250 WHNZ. In March of 2017, the program moved to an online web based television show and new episodes aired each morning (pre-recorded) at www.ThatBusinessNetwork.Com with Thursdays being The Real Estate Edition of the program. The program was ended in October 2017 but past episodes remain online to listen to. Jamie has interviewed over 1100 different business professionals and has a vast network of contacts across Tampa Bay and the Country as a result of the radio show / podcast and his extensive success in Real Estate sales. Learn more about the show at www.ThatBusinessNetwork.Com!

Reaching a Defined Audience Through Print Advertising

12-16-2016

#WorkingWomenWednesday features professional women from the Tampa Bay area networking group, Working Women of Tampa Bay.  Each Wednesday at 8am on #ThatBusinessShow, we hear from and learn from inspiring women in the community and about events that are helping improve our community.  Founded by Jessica Rivelli, the group is a well known brand in Tampa and has events all across the Tampa Bay area.

Jessica spoke of a few of the events on the horizon including their kickoff lunch on January 10th and the Habitat for Humanity’s Women Build Project in the spring where a house will be constructed using 100% women labor.  Take advantage of one of their events today to meet new professionals from around Tampa Bay – www.workingwomenoftampabay.com!

Our guest on this feature was Pamela Settle, Owner of Good Living Magazine.  This magazine, which is published quarterly, focuses on reaching moms, a core group of decision makers for business owners to reach.  Pamela explains how many traditional mediums for advertisement are not finding this demographic and how her brand solves this problem.  While some say that print advertising is dead, Pamela works to dispel that myth, saying that print advertising is not dead, but old print ads are.  She explains how digital advertising is being weeded out by apps and how distracting that environment has become, meaning that your ad may only get a glance before the consumer looks elsewhere.  Via magazines, you have a consumer engaged with your product for 20 to 30 minutes at a time and thus spending more time analyzing and reviewing the ads.

Good Living Magazine focuses on a positive message and works to bring value to their readers.  With the influx of fake news sites and social media wars, many mothers turn to outlets that have a positive focus.  Pamela utilizes schools to disseminate the magazine and finds that both the children and mothers are very receptive to the magazine in this environment.  To help reach and inspire the children, she has launched, the Healthy Kids Club too and she asks that you sign up for updates and prize giveaways related to this new program here http://goodlivingmagazine.com/kidsclub-signup

Good Living Magazine has out now a campaign called “2017 is a GOOD year to be a Gift.”  where they are encouraging everyone in the community to find additional ways to show kindness in their daily lives next year and their cover model for their winter issue is Winter the Dolphin, and she is a fantastic example of using whatever you have to help others. Anyone can read this issue by going to their site at www.goodlivingmagazine.com and also the magazine is open to contributing writers.  If you would like to submit a story for consideration, there is a place to do that on the site.  Catch this complete interview at www.youtube.com/jamiemeloni or podcast on iTunes, Stitcher and GooglePlay.  If you would like to get on the #MorningAir to talk about your business or organization, visit www.tbsinterview.com and reach nearly 5,000 listeners and viewers today!

Categories | business

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