That Business Show 2.0 is a daily online videocast and podcast that speaks with entrepreneurs and business professionals about business building tips and aims to give the listeners tools, tips and resources to grow their own business. Find it online each morning at www.thatbusinessnetwork.com from 9am to 10am M-F EST.
Jamie Meloni and Kelly Wilson take to the radio airwaves each and every weekday morning from 7am to 9am on 1250WHNZ to bring you a show that highlights business owners, entrepreneurs, and people making a difference in the Tampa Bay Community. That Business Show is a business variety show that aims to inspire entrepreneurship and leadership through the stories and successes of others. Focusing on a positive message, That Business Show gives listeners an alternative to traditional terrestrial talk radio! To get on the program, visit www.tbsinterview.com!
In this segment, Jamie and Kelly talk with the listeners on how and why to get involved with #ThatBusinessShow. The number one questioned that is asked by potential guests involves reach or audience size.
The show’s reach begins with our local market, Tampa Bay, Florida. The show highlights business and community leaders each morning via live interviews that focus on their successes. The show works to inspire others to step outside of the box and discover the entrepreneur inside them through hearing the trials and tribulations of others in the community. We interview entrepreneurs and leaders in all areas of development too so the show will appeal to people in all areas of entrepreneurial development from idea to tremendous success. The listenership on the live airwaves each morning is estimated to be 2,000 to 3,000. This market is the “morning drive” market in Tampa Bay and demographics for 1250WHNZ targets people 45+ and has a median listening age of 53. Average household income of the listenership is over $75,000 annually and is 49% men and 51% women.
Our partnership with iHeart Media Communications also extends to commercials that air both on 1250WHNZ as well as 970WFLA. The show and partners are promoted via these commercials.
The reach is further enhanced through our use of live video streaming. Each show is streamed live online at TampaBayRadio.Com as well as WeBeamTv.Com where we are that channels morning show. Viewership numbers are trackable and a monthly report is received that shows us the viewership which includes total number of viewers as well as time spent viewing. The show started with a base of 7,000 viewers for the month of February 2015 and today is averaging 60,000 to 70,000 viewers per month. This adds another 2,000 to 3,000 viewers per show conservatively estimating and depending on guest.
Post show production includes placement on the following sites for the audio. As of December 5th, we began posting audio by the guest segment. Prior to that, the shows were posted by the hour and included typically 2 guests per show. We felt by making this move that we would pick up more listeners and downloads through more defined show titles as well as producing more episodes for review.
Filetype: MP3 - Size: 8.76MB - Duration: 25:31 m (48 kbps 16000 Hz)
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