Business Talk for Entrepreneurs

That Business Show 2.0 is a daily online videocast and podcast that speaks with entrepreneurs and business professionals about business building tips and aims to give the listeners tools, tips and resources to grow their own business. Find it online each morning at www.thatbusinessnetwork.com from 9am to 10am M-F EST.

International Entrepreneurship - A Discussion

09-12-2016

Our 8am guest was Marcella Espinosa, Marketing Consultant with Entravision, a television network for the Hispanic culture. She was in studio today to talk about ways to reach the Hispanic market as a business professional because this is a target market for many but the differences in culture make it a challenge to reach effectively for some business owners. Entravision is the Tampa market affiliate for Univision which is based in Miami, Florida and their reach encompasses millions of Hispanic listeners and viewers each month. Marcella and Jamie discuss some of the cultural business differences that exist between traditional Americans and Hispanics highlighting how Hispanics value a strong personal relationship over traditional business dealings. They are drawn to those they can connect with on a personal level which makes some traditional American business professionals weary and uncomfortable and it is for this reason that many professionals fail to make connections with that audience. Jamie and Marcellla share a light hearted conversation on the Spanish novellas that are central to Spanish television and how you rarely see a Spanish woman on television that is dressed down, especially on the novellas. Marcella is an art lover and a recent implant into the Tampa region and is looking to grow and network with other business professionals to help them reach the Spanish market. Reach out to her today via email at mespinosa@entravision.com and learn more about them at www.entravision.com!

Our 8:30 guest was one of TBBO’s newest members Ken Wrede. Ken is the Author of “The 6 Rabbit Holes of Leadership” and recently returned to the United States after a prolonged tour overseas both in the Military and business abroad. Ken is an experienced business executive and entrepreneur with an international, wide-ranging background in overseas business, consulting, and startup companies. He has 27 years of cross-cultural experience in the US, South Korea, Netherlands, Spain, and France and was a founder and principle executive in four European startup companies and as a principle executive two additional startup companies. His first startup was a small boutique consulting company in the Netherlands, followed by two telecom companies in the emerging, liberalized markets of The Netherlands and Spain, and finally, he cofounded one of the earliest private incubators in Spain. Ken writes extensively on leadership and leadership modeling as well as a blog on issues concerning leadership, business, and critical thinking which can be found at www.EndgameLeadership.com. Jamie and Ken share an excellent discussion on what it takes to be a leader as well as some of the pitfalls of leadership in this segment. If you missed the #MorningDiscussion, head over to www.tampabayradio.com to see it On Demand or online at www.youtube.com/jamiemeloni!! Ken can be reached for consult at ken@endgameleadership.com!!

Early bird sale now going on for The Business Symposium. Pick up tickets between now and next Friday (09/16/16) and you will be invited to a special VIP pre-Business Symposium party with special guests soon to be announced. To qualify, you must purchase a ticket via this link by 9/16/16, that’s it! The Business Symposium is being held October 28th at the Hilton Hotel on Lake Carillon in St. Petersburg. This business expo will feature a thriving marketplace of area vendors including our Shark Tank panel and their products and over 400 attendees are expected. Lunch is included too so make a day out of it and put it on your calendar for October 28th. Sponsorship opportunities are now open too – click here to learn about options and how to get your brand featured!!

Categories | business | entrepreneurs | Uncategorized

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Filetype: MP3 - Size: 18.14MB - Duration: 52:51 m (48 kbps 16000 Hz)



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