Business Talk for Entrepreneurs

That Business Show 2.0 is a daily online videocast and podcast that speaks with entrepreneurs and business professionals about business building tips and aims to give the listeners tools, tips and resources to grow their own business. Find it online each morning at www.thatbusinessnetwork.com from 9am to 10am M-F EST.

The Amazing Madison Harrison & Marcus Gibbs Explains Cause Marketing, And Multi-Colored Gorillas!

07-05-2016

Starting off the program today was returning guest and my youngest entrepreneur to be featured on the program, Madison Harrison.  Madison is a 9 year old aspiring photographer and Owner of Photos With Madison where she specializes in photography for her friends and their dolls.  Her love of photography began at age 3 when she received a camera as a present and she launched an official business at age 7, joking that she needed space to be credible and asked a friend if she could rent a space from her for $2.00/hour.  From there, she developed it into her niche but also takes time to handle other events including 3 weddings and some private events.  She was joined in studio by Andrea Harrison, her mother and also fellow entrepreneur with Tantalizing Tablescapes and Décor.  Andrea shares with us the love and passion she has for her daughter and how inspirational she is to her at such a young age in the field of entrepreneurism.  Last year Madison was featured as a guest on the program and was on a mission to photograph the President and was using a hashtag campaign #helpmadisonmeetpotus.  It was from that campaign that The United State of Women, a White House initiative, hosted by Michelle Obama & Oprah Winfrey, saw her# helpmadisonmeetpotus campaign and sent her a private message on Twitter inviting her to apply for their media credentials.  She was approved and recently attended the event as official Press and got to photograph not only the President, but also Michelle Obama and Oprah Winfrey alongside many other accomplished professionals.  Her next mission is to photograph the Oscars and is now using the hashtag #helpmadisonphotographtheoscars – any connections or sharing of the hashtag will be greatly appreciated by Madison and #ThatBusinessShow.  Please take a moment and help Madison by liking her Facebook page found here https://www.facebook.com/photoswithmadison/ where you can also view her photos of the President and First Lady among others and visit her online at www.photoswithmadison.com and consider her to help you capture the youth and innocence of your children by calling 813-625-5502!
My next guest on the program was Marcus Gibbs, Marketing Director of Donation Station.  Donation Station is a cause marketing company with a National reach and works to pair non-profits with for-profits to enhance awareness and donations for the non-profit and to increase the bottom line of the for-profit by utilizing the concepts of cause marketing.  In short, the idea for the for profit company is that consumers want to do business companies that give back to the community.   An example of causing marketing would be a company may market that by buying a product will result in 10% of the sale going to Charity XYZ.  The Charity benefits by increased awareness and exposure and the for profit hopes to benefit by showing they are philanthropic.  At Donation Station, they utilize a lot of social media techniques and take the burden off of the companies by handling it all.  Their services are free to non-profits and there are no guidelines or criteria to begin working with Donation Station as a non-profit.  For the for-profits, they can turn over their marketing campaign to Donation Station and let them handle it all while increasing your philanthropy.  Marcus also brought with him Don the Gorilla, a large stuffed animal that has his own Facebook page and is just another marketing technique they use at Donation Station.  Marcus invites people to please like his page https://www.facebook.com/donthegorilla and you can learn more at www.donationstation.us!

Categories | business | entrepreneurs

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Filetype: MP3 - Size: 15.52MB - Duration: 45:11 m (48 kbps 16000 Hz)



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