Business Talk for Entrepreneurs

That Business Show 2.0 is a daily online videocast and podcast that speaks with entrepreneurs and business professionals about business building tips and aims to give the listeners tools, tips and resources to grow their own business. Find it online each morning at from 9am to 10am M-F EST.

Revolutionizing Vein Care in Tampa Bay


Today I welcomed Jena Abernathy to the program. Jena is an speaker and Author of the newly released book, “The Inequality Equalizer” which teaches people how to maximize your career success. Originally designed with the working woman in mind, the book has lessons, techniques and stories that cross both genders and is a great read for any professional looking for guidance in ascending the ladder of success. We open with a discussion on being mindful that we are all “junkyard dogs” that need guidance on how to become a pedigree in the workforce. We move into the power of branding and the importance of keeping our online profiles intact. Social media is forever so be careful of the image you are portraying online. Jena is also a nationally recognized leader in human capital management, performance excellence, and organizational development. A sought-after speaker, she is a passionate advocate for women in executive and governing board roles. She has written for and been featured in a wide variety of media, including CNN, the Financial Times, CBS Money Watch, FOX Business, and the Miami Herald. Jena shares with us 5 ways to improve your resume which include: 1) Get rid of the career objective statement 2) Eliminate generic phrasing 3) Avoid bland work history 4) Delete the irrelevant and 5) Banishing the over-designed resume. If you missed the #MorningDiscussion, catch the recap as she elaborates on this and more over on or the video stream at Jena is also a resource for hiring CEOs for businesses with a specialty in healthcare and you can learn more about her and her services at (be sure to only use 1 n in Jena!)

Categories | business | entrepreneurs | Uncategorized


Filetype: MP3 - Size: 18.03MB - Duration: 52:30 m (48 kbps 16000 Hz)

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